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What I Did for Prada

If you’re going to do whatever it takes to make it to the top, the least you deserve is an expensive pair of Italian high-heel open-toe shoes. I will admit it: There have been times when I have undermined women in the workplace. Early in my career, I learned the rush of being the only woman in a meeting. When I started in the CD-ROM business, working with rock groups, I wore jeans and a T-shirt

Stop The Dotcom Ad Madness!

With so many well-funded dotcoms running out of cash, you gotta wonder: Where’s all that money going? In many cases, expensive ad campaigns are the culprit. APBnews, a crime-reporting news site that went under this month, spent nearly $10 million of its $25 million funding on advertising. Beyond.com, an e-tailer with net losses of $125 million last year, reportedly increased its sales and marketing budget from $1.7 million in 1997 to $81 million in 1999. What

Tech Incubators: Don’t Call It An Incubator

Tech incubators are so popular these days that they’re practically passe. With more than 800 of them, they’re just “too common” — to steal the words of one uppity boutique owner who once sneered at me when I asked for Calvin Klein sunglasses. But there’s a new class of company emerging that’s part incubator, mixed with a pinch of holding company, and a dash of venture capital. True, these companies bare many of the same marks

Online Brokerage Wars Are No Laughing Matter

Online broker Ameritrade has a reputation for entertaining television ads. So, too, has rival E-Trade. But their stocks have turned in less-than-amusing performance. Just look at how these brokerages performed after reporting results that exceeded even the most optimistic expectations. In the first quarter, Ameritrade netted 306,000 new accounts — nearly equal to the 332,000 new accounts it tallied in all of 1999. Still, the stock price dropped — along with the rest of the Nasdaq
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