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NewsWire: Week of January 26, 1997

DirectTV Beams Up New Campaign Blasting Cable Folks EL SEGUNDO, CALIF.-DirecTV, the nation’s No. 1 satellite service with 3.3 million subscribers, is set to break a broad-based TV, print and promotion-filled brand campaign Feb. 23 that sources say takes its biggest swipe ever at the cable industry. The pitch, via Campbell Ewald, L.A., knocks cable’s poor customer service record and sharp rate increases. The campaign hits so hard, in fact, that CBS recently asked the direct
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