With media.com, David Dowling envisions a future beyond the banner.
As director of Grey Interactive’s newly launched media.com, David Dowling frustrates a lot of Web site sellers with his insistence on a click-through payment system for banners and buttons. This means Grey Interactive client Procter & Gamble, for example, will only pay for those users who go to P&G’s own site and not for users who simply view the ad.
When site managers protest, Dowling retorts:
At GE, Susan Moyer brings good things to World Wide Web sites.
Hyperbole, myth and legend abound on the Net. For every story of great Web feats, it seems, a nudge, nudge, wink, wink cannot be far behind. Enter the exception: Susan Moyer of General Electric. Moyer is responsible for crafting the Spruce Goose of corporate Web sites (www.ge.com)-more than 20,000 pages on 8,000 products, from light bulbs to jet engines to diagnostic equipment.
Sports Illustrated Pieces Set for Globe and Mail Run
Sports Illustrated and The Globe and Mail of Toronto have signed a one-year licensing deal that gives Canada’s national newspaper the right to run SI pieces in the pa-per’s sports section. Financial terms were not disclosed. The agreement is part of SI’s continuing effort to extend its brand internationally. Last September, the magazine signed a similar deal with Diario AS, a daily sports newspaper in Spain; under
‘Newsweek’ loses a scoop; ‘The Washington Post’ finds it and scores
As what may become the biggest news story of the decade-the Clinton-intern scandal-began to break late last Tuesday night, there were clear winners and losers among the major news organizations. The biggest winner-by far-was The Washington Post, which got the story into its Wed. Jan. 21 edition, the only newspaper in the country to do so. “We couldn’t believe we had it by ourselves,” said
CNBC, MSNBC could be offered for carriage on digital channels
NBC is considering putting MSNBC and CNBC, its two cable channels, on over-the-air, digital TV at its TV stations and affiliates, according to an executive at an NBC affiliate. The idea of broadcasting the cable channels came up in a speech by NBC network president Neil Braun, speaking about the digital future and the network’s options. “The idea of affiliates carrying [MSNBC and CNBC] has been
Within ‘world of wonder,’ another editor maps new direction
Is it the end of Life as we know it? Within the span of a week, 15 employees-nearly one-third of the monthly’s staff-learned they were out of a job. Those who got walking papers included the director of design, the picture editor and the chief of reporters. Other reporting and writing positions were also chopped. To cap it off, assistant managing editor and director of photography David