A New Way of Thinking about Value Propositions
Here’s a value proposition found on San Francisco’s Craigslist “Personals” section, entitled “The Girl You Marry”:
Think librarian, beautiful but demure, 5’5″, slender, sexy, sharp as a tack and successful, but with a soft side, too. Nurturing but independent. Feminine but one of the guys at times. Former tomboy. Write me, but only if you have substance and only if you are real.
Nearly everything we say or