Browse category by Business

Keep a Watchful Eye on Your Tech Partners

NOCpulse lets you monitor your Web servers — even if they belong to your outsourcer. The Web has never been easy, and much to the chagrin of managers everywhere, it only seems to get thornier. Costs are nearly impossible to gauge, personnel is hard to lure and keep, and training is a perpetual migraine. So it’s no real surprise that savvy Web executives have flung open the doors to an army of outsourcers who can help

What I Did for Prada

If you’re going to do whatever it takes to make it to the top, the least you deserve is an expensive pair of Italian high-heel open-toe shoes. I will admit it: There have been times when I have undermined women in the workplace. Early in my career, I learned the rush of being the only woman in a meeting. When I started in the CD-ROM business, working with rock groups, I wore jeans and a T-shirt

Stop The Dotcom Ad Madness!

With so many well-funded dotcoms running out of cash, you gotta wonder: Where’s all that money going? In many cases, expensive ad campaigns are the culprit. APBnews, a crime-reporting news site that went under this month, spent nearly $10 million of its $25 million funding on advertising. Beyond.com, an e-tailer with net losses of $125 million last year, reportedly increased its sales and marketing budget from $1.7 million in 1997 to $81 million in 1999. What

Tech Incubators: Don’t Call It An Incubator

Tech incubators are so popular these days that they’re practically passe. With more than 800 of them, they’re just “too common” — to steal the words of one uppity boutique owner who once sneered at me when I asked for Calvin Klein sunglasses. But there’s a new class of company emerging that’s part incubator, mixed with a pinch of holding company, and a dash of venture capital. True, these companies bare many of the same marks

Online Brokerage Wars Are No Laughing Matter

Online broker Ameritrade has a reputation for entertaining television ads. So, too, has rival E-Trade. But their stocks have turned in less-than-amusing performance. Just look at how these brokerages performed after reporting results that exceeded even the most optimistic expectations. In the first quarter, Ameritrade netted 306,000 new accounts — nearly equal to the 332,000 new accounts it tallied in all of 1999. Still, the stock price dropped — along with the rest of the Nasdaq
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