Is that an advertisement in your pocket, or are you just happy to see me?
Jaded consumers claim not to see the banner ads that scroll across their PC monitors. Kids today claim not to read newspapers-or the ads printed there-and everyone knows that remote controls are the perfect tool to surf away from TV commercials.
New York-based AirMedia thinks it has the answer for delivering marketing messages where consumers will find them: Put them in
Nortel Still Looking for Bottom
The hits keep on coming in the telecom equipment sector. Last Friday, Nortel Networks became the latest victim in the plague that has struck Cisco Systems (CSCO, info), Lucent Technologies (LU, info), and JDS Uniphase (JDSU, info).
The Ontario-based company warned that it expects a second-quarter operating loss of $1.5 billion, or 48 cents a share, much larger than the six-cents-a-share loss Wall Street expected. Including one-time charges, Nortel expects to
If Pacific Bell is allowed to expand its offering to long distance, it will likely extend its loathsome practices as well.
By year’s end, regulators in California could give Pacific Bell the green light to offer long-distance phone service. PacBell has been trying for years to get such approval, which appears inevitable and a bit lamentable. Regulators should give PacBell the OK to offer long distance, if only to give the public more reasons to loathe
Giveaway Websites find there’s money to be made selling the information they collect
While the something-for-nothing business model has gone the way of Dionysian launch parties, two Web-based free sampling companies are trying to evolve into full-scale market research firms. Both FreeSamples.com and StartSampling started their businesses by offering free product samples from their respective Websites. But now, both realize that the real value of these offers is the information collected from the people who respond.
Props For Sale
Feature films are rarely launched without a companion Website. The latest offer not only a sneak peek at the trailer and other tidbits, but the chance to buy a real piece of the action through online auctions. Think eBay, Hollywood-style. Like Brad Pitt’s outfit in a fight scene? Now you can bid for it, sweat stains and all.
Even though such auctions generate a mere pittance in the world of moviemaking, they do
Sites struggle with blank banners
Just because online advertising is a revenue bust doesn’t mean there are fewer ads crowding your Web browser. The number of online “house” advertisements, self-promotional banners placed by a host site, are on the rise, according to Jupiter Media Metrix, an Internet analysis firm. On some sites, particularly those devoted to gaming and entertainment, as many as 30 percent of the banners are self-referential. Portals and news sites place house ads