Screens, screens everywhere- and not a moment to think! Just when the space for billboards seemed to be exhausted, small-screen technology has opened up a whole new vista of marketing terrain.
Got a car? You can be pitched at the pump. Hold season tickets to your favorite sports team? Get ready for seatback commercials. Use an ATM or work out at a gym? Well, you get the message-and you’ll be getting a lot more of them,
Tighter regulation needed to curb questionable practices.
The ongoing Securities and Exchange Commission (SEC) investigation of possible deceptive use of pro forma financial results by several companies should inspire little more than a sigh. Frankly, companies should be honest enough with themselves and their shareholders so the SEC isn’t forced to do all this baby-sitting. Fat chance.
Pro forma started as a method that companies used in addition to Generally Accepted Accounting Principals (GAAP) to report
Is that an advertisement in your pocket, or are you just happy to see me?
Jaded consumers claim not to see the banner ads that scroll across their PC monitors. Kids today claim not to read newspapers-or the ads printed there-and everyone knows that remote controls are the perfect tool to surf away from TV commercials.
New York-based AirMedia thinks it has the answer for delivering marketing messages where consumers will find them: Put them in
Nortel Still Looking for Bottom
The hits keep on coming in the telecom equipment sector. Last Friday, Nortel Networks became the latest victim in the plague that has struck Cisco Systems (CSCO, info), Lucent Technologies (LU, info), and JDS Uniphase (JDSU, info).
The Ontario-based company warned that it expects a second-quarter operating loss of $1.5 billion, or 48 cents a share, much larger than the six-cents-a-share loss Wall Street expected. Including one-time charges, Nortel expects to
If Pacific Bell is allowed to expand its offering to long distance, it will likely extend its loathsome practices as well.
By year’s end, regulators in California could give Pacific Bell the green light to offer long-distance phone service. PacBell has been trying for years to get such approval, which appears inevitable and a bit lamentable. Regulators should give PacBell the OK to offer long distance, if only to give the public more reasons to loathe
Giveaway Websites find there’s money to be made selling the information they collect
While the something-for-nothing business model has gone the way of Dionysian launch parties, two Web-based free sampling companies are trying to evolve into full-scale market research firms. Both FreeSamples.com and StartSampling started their businesses by offering free product samples from their respective Websites. But now, both realize that the real value of these offers is the information collected from the people who respond.