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By Design: Controversial Products Helped by Packaging

Great news for food marketers! Over the next decade, thanks to advances in food science, companies will bring to market foods that offer unprecedented breakthroughs, but also intimidating controversy. A prominent case in point: Procter & Gamble’s new branded ingredient, Olean®. Olean is the branded version of olestra, the first “non-fat” fat, which offers all the taste benefits associated with fattening products-mouth feel as well as taste-but with no calories because it passes through the body

The Fifth Networks’ Second Coming

The WB wants to provide family fare and UPN still lives on the urban edge, but both are chasing after the Fox Upfronts for young networks are like cheerleading tryouts. Rumination, best foot forward, claws ready in case the blonde on the left drops her pom-pom. Nowhere was that more evident than in the sparring between UPN and The WB. With the 1997-98 season unveiled, the two networks-both born in 1995-have made it through adolescence and

Syndicators Exit Upfront Smelling Like a Rosie

Emmy-winning talk show sets tone for the market’s rich pricing To the rich go the spoils. “A-list” syndicated series, such as King World’s Wheel of Fortune, Jeopardy! and The Oprah Winfrey Show, own the best time-period real estate, allowing them to dominate each upfront ad sales market. Yet syndicators often look to other market leaders to set pricing in the market. At the recently concluded syndication upfront, it was The Rosie O’Donnell Show that joined the

Who Needs the Kids?

The balance sheets show, with one exception, that the networks’ parent companies aren’t relying on the upfront Like Tiger Woods aiming for a field of brilliant green, Westinghouse Electric Corp. is about to make the most important approach shot of its life. For years the company was among the shyest of the nation’s serious media companies, slowly amassing a portfolio of radio, television and cable properties to go with its gas-powered turbines and refrigerated cars, yet
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