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The Fifth Networks’ Second Coming

The WB wants to provide family fare and UPN still lives on the urban edge, but both are chasing after the Fox Upfronts for young networks are like cheerleading tryouts. Rumination, best foot forward, claws ready in case the blonde on the left drops her pom-pom. Nowhere was that more evident than in the sparring between UPN and The WB. With the 1997-98 season unveiled, the two networks-both born in 1995-have made it through adolescence and

Business

Syndicators Exit Upfront Smelling Like a Rosie

Emmy-winning talk show sets tone for the market’s rich pricing To the rich go the spoils. “A-list” syndicated series, such as King World’s Wheel of Fortune, Jeopardy! and The Oprah Winfrey Show, own the best time-period real estate, allowing them to dominate each upfront ad sales market. Yet syndicators often look to other market leaders to set pricing in the market. At the recently concluded syndication upfront, it was The Rosie O’Donnell Show that joined the

Business

Who Needs the Kids?

The balance sheets show, with one exception, that the networks’ parent companies aren’t relying on the upfront Like Tiger Woods aiming for a field of brilliant green, Westinghouse Electric Corp. is about to make the most important approach shot of its life. For years the company was among the shyest of the nation’s serious media companies, slowly amassing a portfolio of radio, television and cable properties to go with its gas-powered turbines and refrigerated cars, yet

Business

Why You Need to Secure Self Storage In Highland Village, TX

Why You Need to Secure Self Storage In Highland Village, TX Self-storage is a way to keep your stuff organized. Not only can it save you money on moving boxes around, but you will have peace of mind knowing that everything is in safe and secure storage. If you have children and reside in a home, self-storage is essential for you as well. There are several reasons. If you own a business, you can’t be too

Business

Water Restoration Marketing

Water Restoration Marketing Water damage is responsible for millions of dollars in property damage every year. If you want to be successful in the water damage restoration industry, you need a successful marketing strategy. It’s important to create a marketing strategy that will help you stand out to potential clients. Here are some tips for a successful water damage restoration marketing strategy. For water restoration companies, marketing is more than just advertising. It’s about understanding your

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Browse category by Business

The Fifth Networks’ Second Coming

Syndicators Exit Upfront Smelling Like a Rosie

Who Needs the Kids?

Why You Need to Secure Self Storage In Highland Village, TX

Water Restoration Marketing

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