Mobile consumers will demand more push than pull.
There is tremendous buzz in the marketing industry regarding the burgeoning wireless medium and its promise as a new marketing channel. Forrester predicts that consumer spending via mobile devices will reach $3.8 billion by 2003; and this, coupled with an estimated U.S. audience of more than 128 million mobile consumers by the end of this year, has advertisers migrating toward the space.
Since wireless advertising is still a
Europe Remains Behind in Broadband Game
The installed base of worldwide broadband subscribers will exceed 21 million by the end of 2001, and ultimately reach almost 84 million by the end of 2005, according to research from Cahners In-Stat Group.
The research found broadband’s phenomenal growth is a direct result of increasing reliance on the Internet as an information, communications, business and entertainment tool. At the same time, new bandwidth-intensive applications are being introduced that make
Microsoft will spend $250 million on basic research this year, but it can’t shake its copycat reputation. Gates & Company say, “Just wait and see.”
Out In front: Research sociologist Marc Smith (left) and Microsoft Research VP Rick Rashid use a 9-foot map to track Internet discussion groups.
Under the bright, hot stage lights of Las Vegas in November 1996, Bill Gates faced a difficult job: How was Microsoft’s then-CEO going to rev up a jaded,
In Dell’s case, unlike many others today, layoffs could be a sign that troubled times are ahead for its competitors.
If you take a quick glance at what’s been going on at Dell Computer lately, you might get the impression that it has succumbed to the woes facing just about every other high-tech firm: profit warnings, cost-cutting measures, layoffs, and diminishing gross margins. However, take a closer look, and you’ll see that in many ways, Dell
Considering the riches to be gained, it’s surprising that so few industries are evangelizing broadband.
It’s scary when you realize that one of the Internet’s “next big things” depends on the Baby Bells, the cable companies, and Congress to push it forward. Let’s face it: When you think of legislators, telcos, and the cable industry–marketing prowess, entrepreneurial instincts, and speedy execution aren’t the first images to spring to mind. And yet that’s the trio leading the
Fine-tunes development process; should lead to lower costs.
In what’s hailed as a breakthrough development, IBM (IBM, info) researchers say they have found a way to put a new face on your computer. By developing a new process for manufacturing computer displays, IBM claims it can save manufacturers money while improving screen quality and viewing angles.
The research infuses some predictability into the mysterious science behind flat liquid crystal display (LCD) screens, which are used in