Browse category by Technology

Radically New E-mail Marketing Campaigns

Radical Communications lets e-marketers deliver audio and video e-mail messages. Get ready for your inbox to be clogged. No one is more excited about broadband Internet access than online marketers. Who can blame them? On the Internet, advertisers have been confined to the narrow windows of banner ads and the austere limitations of text e-mail (like the ads carried in The Defogger and other eCompany Now newsletters). You can almost feel the advertisers’ desperation as they

Keep a Watchful Eye on Your Tech Partners

NOCpulse lets you monitor your Web servers — even if they belong to your outsourcer. The Web has never been easy, and much to the chagrin of managers everywhere, it only seems to get thornier. Costs are nearly impossible to gauge, personnel is hard to lure and keep, and training is a perpetual migraine. So it’s no real surprise that savvy Web executives have flung open the doors to an army of outsourcers who can help

Tech Incubators: Don’t Call It An Incubator

Tech incubators are so popular these days that they’re practically passe. With more than 800 of them, they’re just “too common” — to steal the words of one uppity boutique owner who once sneered at me when I asked for Calvin Klein sunglasses. But there’s a new class of company emerging that’s part incubator, mixed with a pinch of holding company, and a dash of venture capital. True, these companies bare many of the same marks

A Step-By-Step Guide To Going On-Line

Step 1: Making the Investment Worthwhile Going online can be absurdly simple – some Internet service providers even insert disks with the software you need into business or computer magazines. But to make the investment worthwhile, you must have a purpose in mind. Understanding the Internet, setting realistic goals for your enterprise, recognizing the commitment entailed, and maximizing your efforts are four key steps your small business must take to ensure your Internet venture will be

Security On The Information Superhighway

Security on the Internet is a big issue but, at least for a small business, perhaps not as big an issue as it may seem. Large companies, which have their own computers to electronically coordinate information with offices around the world, have plenty to worry about with so many users in so many places. Because they have to make their machines easily accessible to their own personnel, unauthorized users have ample opportunity to try to break

Demystifying The Internet: Technology Makes A Global Leap

You’ve heard plenty about the burgeoning growth of the Internet, and know that big corporations are sparing no expense to jump on line. After all, not a day goes by without the media trumpeting a new cyberspace alliance, or plans to extend the reach of this much-hyped medium. But learning about an Internet news network under development, or an imminent virtual video games arcade or personalized electronic newspapers doesn’t answer the basic question small business owners
123