Browse category by Technology

Radically New E-mail Marketing Campaigns

Radical Communications lets e-marketers deliver audio and video e-mail messages. Get ready for your inbox to be clogged. No one is more excited about broadband Internet access than online marketers. Who can blame them? On the Internet, advertisers have been confined to the narrow windows of banner ads and the austere limitations of text e-mail (like the ads carried in The Defogger and other eCompany Now newsletters). You can almost feel the advertisers’ desperation as they

Keep a Watchful Eye on Your Tech Partners

NOCpulse lets you monitor your Web servers — even if they belong to your outsourcer. The Web has never been easy, and much to the chagrin of managers everywhere, it only seems to get thornier. Costs are nearly impossible to gauge, personnel is hard to lure and keep, and training is a perpetual migraine. So it’s no real surprise that savvy Web executives have flung open the doors to an army of outsourcers who can help

Tech Incubators: Don’t Call It An Incubator

Tech incubators are so popular these days that they’re practically passe. With more than 800 of them, they’re just “too common” — to steal the words of one uppity boutique owner who once sneered at me when I asked for Calvin Klein sunglasses. But there’s a new class of company emerging that’s part incubator, mixed with a pinch of holding company, and a dash of venture capital. True, these companies bare many of the same marks

Desktop Publishing: The Future Is Now

Doug Miles, who owns and manages an apartment house in Ellensburg, Washington, uses his computer system to create attractive, professional signs like “Out of Order” and “Don’t Slam the Laundry Room Door,” as well as rental applications, agreements, notices and building rules. He also generates large type templates for professional sign makers to use as style guides when they produce more permanent signage for the property. Binnie Perper, owner of Writing By Design, a copywriting and

Tapping Into The Information Superhighway’s Resources

You still insist on using the phone or a fax when electronic mail would be more efficient. You still journey to the library to conduct research when you could do it on-line from your desk. You still confer with colleagues only at annual conventions instead of keeping up with them every few days. Perhaps this approach works for you, but chances are that your competitors, customers and colleagues are making use of the information superhighway’s vast

A Step-By-Step Guide To Going On-Line

Step 1: Making the Investment Worthwhile Going online can be absurdly simple – some Internet service providers even insert disks with the software you need into business or computer magazines. But to make the investment worthwhile, you must have a purpose in mind. Understanding the Internet, setting realistic goals for your enterprise, recognizing the commitment entailed, and maximizing your efforts are four key steps your small business must take to ensure your Internet venture will be
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