Browse category by Life

Project Ironman: The Technological Engine of Change

Customization and collaboration are the latest watchwords in the automotive industry, as new technology enables manufacturers to work together to build personalized vehicles. On a patch of dirty sand beside the Pacific stands a car that claims to represent the future of the motor industry. This seems strange, since only 500 will be made in the first year, at a cost of #61,500 each. What’s more, it appears to be made out of Meccano. The outrageously

Radically New E-mail Marketing Campaigns

Radical Communications lets e-marketers deliver audio and video e-mail messages. Get ready for your inbox to be clogged. No one is more excited about broadband Internet access than online marketers. Who can blame them? On the Internet, advertisers have been confined to the narrow windows of banner ads and the austere limitations of text e-mail (like the ads carried in The Defogger and other eCompany Now newsletters). You can almost feel the advertisers’ desperation as they

Keep a Watchful Eye on Your Tech Partners

NOCpulse lets you monitor your Web servers — even if they belong to your outsourcer. The Web has never been easy, and much to the chagrin of managers everywhere, it only seems to get thornier. Costs are nearly impossible to gauge, personnel is hard to lure and keep, and training is a perpetual migraine. So it’s no real surprise that savvy Web executives have flung open the doors to an army of outsourcers who can help

What I Did for Prada

If you’re going to do whatever it takes to make it to the top, the least you deserve is an expensive pair of Italian high-heel open-toe shoes. I will admit it: There have been times when I have undermined women in the workplace. Early in my career, I learned the rush of being the only woman in a meeting. When I started in the CD-ROM business, working with rock groups, I wore jeans and a T-shirt

Tech Incubators: Don’t Call It An Incubator

Tech incubators are so popular these days that they’re practically passe. With more than 800 of them, they’re just “too common” — to steal the words of one uppity boutique owner who once sneered at me when I asked for Calvin Klein sunglasses. But there’s a new class of company emerging that’s part incubator, mixed with a pinch of holding company, and a dash of venture capital. True, these companies bare many of the same marks

Online Brokerage Wars Are No Laughing Matter

Online broker Ameritrade has a reputation for entertaining television ads. So, too, has rival E-Trade. But their stocks have turned in less-than-amusing performance. Just look at how these brokerages performed after reporting results that exceeded even the most optimistic expectations. In the first quarter, Ameritrade netted 306,000 new accounts — nearly equal to the 332,000 new accounts it tallied in all of 1999. Still, the stock price dropped — along with the rest of the Nasdaq
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