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Desktop Publishing: The Future Is Now

Doug Miles, who owns and manages an apartment house in Ellensburg, Washington, uses his computer system to create attractive, professional signs like “Out of Order” and “Don’t Slam the Laundry Room Door,” as well as rental applications, agreements, notices and building rules. He also generates large type templates for professional sign makers to use as style guides when they produce more permanent signage for the property. Binnie Perper, owner of Writing By Design, a copywriting and

Disaster Planning & Recovery: Expecting The Unexpected

The debris of Hurricane Andrew, the ashes of the Los Angeles riots, the mud of the 1993 floods in the Midwest, and California’s major earthquakes vividly remind us of the toll – both emotional and monetary – that disasters can wreak on business. While you can’t stop the physical forces of nature, you can plan ahead to mitigate their devastation. Thinking about disasters before they hit can help save a company’s resources, protect the safety of

Boosting Employee Morale

When consultant Roger E. Herman hears small business owners complain that “people go where the money is,” he quickly retorts: “False! All the studies show otherwise.” He points to a Robert Half International survey which demonstrates that “compensation is not the predominant reason why people leave their jobs for supposedly greener pastures.” Instead, asserts Herman, “People are hungry for opportunities to grow into their jobs. They crave advancement, both in position and stature, and in responsibility

Managing Your Business Finances

As a small business owner, you’re expected to be an expert on everything from product management to strategic planning, marketing and finance. But in today’s changing economy, understanding it all is much harder, especially when weighing the many financing options that can make or break your company. When mystery is removed from business finance, entrepreneurs gain the insight needed to seize opportunities, sustain growth, maintain tight control over their company’s direction, and avoid setbacks. Financial planning,

Substance Abuse In The Workplace

What problem costs the American economy more than $100 billion every year? What problem causes employers to incur a 300 percent increase in medical costs and benefits? What problem is being addressed by large companies but neglected by small businesses? The answer is substance abuse in the workplace, including alcohol abuse as well as illicit drug use. And it’s a bottom line issue that is only getting worse for our nation’s small business owners. Research shows

Tapping Into The Information Superhighway’s Resources

You still insist on using the phone or a fax when electronic mail would be more efficient. You still journey to the library to conduct research when you could do it on-line from your desk. You still confer with colleagues only at annual conventions instead of keeping up with them every few days. Perhaps this approach works for you, but chances are that your competitors, customers and colleagues are making use of the information superhighway’s vast