Tips For Your Church Marketing Plan
Strategies that you can use to boost church membership!
Every church has a church marketing plan! Whether the church understands it or not or wishes to acknowledge it, they are still marketing. If you think that, just go to any community or neighborhood and ask anybody to, “What is your church’s next marketing plan?” Then the answer will be a lot of different ideas. You will see the same ideas brought up over again, the same old ideas being brought up over again.
If the idea of a church marketing plan seems old-fashioned, then try Google. Google is by far the largest search engine and has millions of people using it every day. Many churches have put their church name and information into Google Maps. This way, people can find them and visit their site.
Direct mail and online advertisements are still a significant part of the church marketing plan. Most churches now have email lists where church members can join and receive newsletters with church news, special offers, and other helpful information. These newsletters are sent out to them either monthly or on a more frequent basis. Some churches use online websites such as Facebook, Twitter, and Craigslist to advertise their ministries, services, and events. Some churches also have outbound marketing strategies such as putting up fliers in grocery stores.
With the popularity of social media websites, it is no surprise that so many churches are jumping on the bandwagon. A church marketing university can teach you how to use social media websites such as Facebook and twitter. They may even tell you when to tweet using the twitter hash tag or when to make a post on Facebook. But what a church marketing university won’t teach you is how to use social media websites as a marketing tool for your church.
Some churches are finding it beneficial to create an effective church marketing plan. A church marketing plan is made up of various activities that are designed to grow the church. Some of these activities include website promotion, print ads, direct mail, video production, and social media marketing. A church marketing plan helps a church grow in various ways.
An excellent example of a social media marketing plan is the Instagram account. The church marketing university mentioned above mentioned the importance of Facebook and Twitter. Why not start an Instagram account for your church? If you do an image search on Instagram, you will see that many people are using the platform to share photos. One way to get your church logo and website to be seen by these users is to post your church’s image on Instagram. Many users will check out your page before they check out your website.
In the digital marketing realm, you may be wondering why churches are using Instagram. It’s simple; churches are a visual attraction. Everyone likes a visually appealing website or blog. Imagine if every church marketed itself through Instagram. Every church marketing opportunity should be based around visuals, right?
A video series is another excellent opportunity for church marketing. Many people are already familiar with websites like YouTube, but if you want your church to be known to everyone, consider making a video series to be shown on YouTube. This can be used for sermons or just general information about your church. A church marketing university mentioned above also mentioned the importance of the video series and how having a video series helps a church grow online and off.
Social media marketing is the name of the game when it comes to online marketing. This is where you market your website and blog through Facebook, Twitter, Google+, and the rest of the social media websites. There are many different types of social media, but Facebook is probably the most popular. A church marketing university mentioned above shared that it’s crucial to use inbound marketing strategies and that social media can be a good resource for getting customers to your website.
You’ve probably heard many churches mention YouTube all the time, but what exactly does this mean? YouTube is an internet-based video sharing site that allows people to upload their home videos or some special events within their church. People can leave comments on the videos or even post their own comments on the videos. This can be a great way for church leaders to reach out to members effectively. This is also a great tool for church marketing because a church marketing plan will include videos that a church leader professionally produces with an authentic voice.
Finally, there’s a growing trend with church websites that are turning into social bookmarking sites. These are websites that allow people to go online and add bookmarks to various webpages. They can then share the links to their bookmarks with others in their friends’ networks. These are great tools for spreading the word about church websites. A church marketing university mentioned above mentioned that social bookmarking websites like Digg and Delicious are not only a great way for people to find information about your website, but it’s also a great way for you to spread the gospel of your church.