Browse posts tag by Small Business

Overcoming Fear and Starting a Business

Overcoming Fear and Starting a Business

Biblical Principles for Business and Bible Verses Every Small Business Owner Needs Faith and Christian business do have a place in the world. Not only is there room for Christian business leaders, but I believe there is a shortage of Christian business leaders who not only conduct their business with maximum integrity but also stand firm in their public eye of conviction and love for Christ.  Overcoming fear and starting a business takes courage and faith,
Small Businesses Need Content Marketing

Small Businesses Need Content Marketing

Content marketing has many benefits three of which are increases in sales, more savings, and you build loyal customers. For some time, paid advertising has is used as a reliable strategy to attract new customers. Unfortunately, paid ads are less active. Today’s consumer does not want to be sold openly; They want to learn about a company or a product organically and find out if it fits their needs at their own pace. “Content marketing is

eMarketing On a Shoestring Budget

You don’t need a colossal budget to modernize your marketing program, just a few essentials. Whether you’re planning an acquisition or retention campaign, whether your marketing mix includes direct mail, advertising, email marketing, newsletters, the fundamental concept behind eMarketing is that your website should be the hub of your marketing program. The goal is to drive traffic through your website so that every interaction with prospects, leads, and customers can be measured, tested, and tuned. Companies

Outsourcing Valuable to Biz

Many enterprises looking to cut costs are considering e-sourcing as an option, but the process may not significantly increase return on investment. Using Web-based applications, decision-support tools, and associated services, Aberdeen Group expects e-sourcing to flourish from $820 million in 2001 to approximately $3.1 billion by 2005 in the U.S. and Europe, representing a compound annual growth rate of 39.8 percent. “Facing an unstable economic environment, enterprises have been allured by e-sourcing ability to rapidly deliver
Major Sites Missing Out On B2B Ad Dollars

Major Sites Missing Out On B2B Ad Dollars

B2B Ad Spending To Grow? Business-to-business marketers lag in moving to the Internet due to Web media’s inability to tightly target and segment audiences, according to a new study from research firm GartnerG2. The study, for which Stamford, Conn.-based GartnerG2 interviewed more than 30 Fortune 100 B2B advertisers, found that B2B advertisers are reluctant to move online due to the lack of tools to reach their customers. While niche players like B2BWorks have experienced strong growth
SMS Marketing Embraces An Old Pub Tradition

SMS Marketing Embraces An Old Pub Tradition

Challenge From Small Bars Force Pubs to Embrace New Tech Pub quiz nights have long been a favorite tradition among Britain’s beer drinking population, which is generally thought to be roughly equivalent to the nation’s overall adult population. In a typical quiz, the resident publican — a favorite regular — shouts a series of questions to a crowded roomful of pub goers, who then scribble answers on a score sheet between sips of lager. After the
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