Browse posts tag by Marketing

Small Businesses Need Content Marketing

Small Businesses Need Content Marketing

Content marketing has many benefits three of which are increases in sales, more savings, and you build loyal customers. For some time, paid advertising has is used as a reliable strategy to attract new customers. Unfortunately, paid ads are less active. Today’s consumer does not want to be sold openly; They want to learn about a company or a product organically and find out if it fits their needs at their own pace. “Content marketing is

SEO Allen TX Local Businesses Seek Higher Rankings

A quiet suburb just north of Dallas or one of Texas’ fastest growing cities? Allen, TX is a little of both. The Collin County city of Allen is home to some historical events, notable celebrities, and tourist attractions. With these amenities, it’s no wonder Allen is the 27th fastest growing city in the nation. Growth like this gives new opportunity for local businesses. Small and medium enterprises can expect to see increases in foot traffic to

Positive Signs for the Ad Industry

It may be small, but at least it’s a positive figure for the struggling advertising industry where a report from Global Insight, Inc. finds that the U.S. ad market should experience a 6 percent increase in 2003. Driven by corporate profits, retail sales, and consumer disposable income, the advertising industry could be poised for successive years of growth, peaking in 2003, and then declining slightly every year through 2006. Global Insight predicts that the largest growth

How To Write Copy You Ask?

We are now some eight years into the Internet as a commercial medium. In that time, we’ve seen bandwidth expand, raw computing power grow exponentially and dot-coms come and go. You’d think that by now companies would have wised up to the fact that, in order to be successful, attention must be paid to what goes up on that computer screen. No such luck. Related: Tips For Writing Copy That Sells As the authors astutely point

Effective Search Engine Design

Representatives from Google, Yahoo, and Lycos share insights into how they design for their users, and what users search for when they visit the major web navigation portals. Google Marissa Mayer, Software Engineer from Google, started things off by explaining that their major focus is their users. The three main tools they use to design for them are user studies, statistical analysis, and experimentation. Mayer stated that since 2000, Google has frequently utilized user studies to
Search Engine Marketing Boosts ROI For B2B Websites

Search Engine Marketing Boosts ROI For B2B Websites

Many Business-to-Business websites don’t bother with search engine marketing, and that’s an expensive — and possibly fatal mistake, according to a panel of experts. “If you run a T.V. ad and your customers can’t find you on Yahoo!, you lose validity as a vendor,” said Barbara Coll, CEO of the SEO firm WebMama, Inc. “An enterprise sell requires the support of every available tool.” With that declaration, the Business to Business Forum audience discovered the answer