Browse posts tag by Marketing

It’s Late: Do You Know Where Your Value Proposition Is?

A New Way of Thinking about Value Propositions Here’s a value proposition found on San Francisco’s Craigslist “Personals” section, entitled “The Girl You Marry”: Think librarian, beautiful but demure, 5’5″, slender, sexy, sharp as a tack and successful, but with a soft side, too. Nurturing but independent. Feminine but one of the guys at times. Former tomboy. Write me, but only if you have substance and only if you are real. Nearly everything we say or

Content Length: Are Long Posts Really Better For SEO?

What’s The Ideal Article Or Blog Post Length For SEO? When it comes to seach engine optimization/ SEO thousands of people have asked and are asking the same question. How many words should your web pages have for the best ranking? One of my article writers raised her concern that her articles might not be ranking well on the search engines because they were short. She said further that after the Penguin and Panda updates, that
Small Businesses Need Content Marketing

Small Businesses Need Content Marketing

Content marketing has many benefits three of which are increases in sales, more savings, and you build loyal customers. For some time, paid advertising has is used as a reliable strategy to attract new customers. Unfortunately, paid ads are less active. Today’s consumer does not want to be sold openly; They want to learn about a company or a product organically and find out if it fits their needs at their own pace. “Content marketing is

SEO Allen TX Local Businesses Seek Higher Rankings

A quiet suburb just north of Dallas or one of Texas’ fastest growing cities? Allen, TX is a little of both. The Collin County city of Allen is home to some historical events, notable celebrities, and tourist attractions. With these amenities, it’s no wonder Allen is the 27th fastest growing city in the nation. Growth like this gives new opportunity for local businesses. Small and medium enterprises can expect to see increases in foot traffic to

What is Effective CRM Consulting? Customer Relationship Management

Your CRM Project Is Finally Over …and your effective CRM consulting partner started it all off by listening carefully as you told him how badly you needed CRM software. He impressed you with his knowledge as he rattled off the various different software packages that you would need to be a CRM machine. He then put together a quote that outlined each component of the software (most of which was meaningless to you – so he

How A Consultant Can Help You Find The Right CRM

Finding The Right CRM Solutions For Your Business Don’t let Vendor Hype Take You Down The Wrong Road To identify the right CRM solutions for your business, you first need to understand what CRM is. Customer Relationship Management is a way of doing business, and it requires a strategy from which you will define processes that can be supported by people and software. Where most folks get it wrong is by confining CRM to the sales
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