Browse posts tag by Marketing

Small Businesses Need Content Marketing

Small Businesses Need Content Marketing

Content marketing has many benefits three of which are increases in sales, more savings, and you build loyal customers. For some time, paid advertising has is used as a reliable strategy to attract new customers. Unfortunately, paid ads are less active. Today’s consumer does not want to be sold openly; They want to learn about a company or a product organically and find out if it fits their needs at their own pace. “Content marketing is

SEO Allen TX Local Businesses Seek Higher Rankings

A quiet suburb just north of Dallas or one of Texas’ fastest growing cities? Allen, TX is a little of both. The Collin County city of Allen is home to some historical events, notable celebrities, and tourist attractions. With these amenities, it’s no wonder Allen is the 27th fastest growing city in the nation. Growth like this gives new opportunity for local businesses. Small and medium enterprises can expect to see increases in foot traffic to

What is Effective CRM Consulting? Customer Relationship Management

Your CRM Project Is Finally Over …and your effective CRM consulting partner started it all off by listening carefully as you told him how badly you needed CRM software. He impressed you with his knowledge as he rattled off the various different software packages that you would need to be a CRM machine. He then put together a quote that outlined each component of the software (most of which was meaningless to you – so he

How A Consultant Can Help You Find The Right CRM

Finding The Right CRM Solutions For Your Business Don’t let Vendor Hype Take You Down The Wrong Road To identify the right CRM solutions for your business, you first need to understand what CRM is. Customer Relationship Management is a way of doing business, and it requires a strategy from which you will define processes that can be supported by people and software. Where most folks get it wrong is by confining CRM to the sales

Using Technology to Market Your Law Firm

Tips on Web Site Links While panelists viewed links on a law firm website as helpful information, they noted that they serve to take people away from your site. The panelists suggested that it may be better to dispense with links, and instead work on placing your content on OTHER relevant websites, with links back to your website and vice versa. www.Findlaw.com was considered as a top place to put a law firm’s content.  There are

Positive Signs for the Ad Industry

It may be small, but at least it’s a positive figure for the struggling advertising industry where a report from Global Insight, Inc. finds that the U.S. ad market should experience a 6 percent increase in 2003. Driven by corporate profits, retail sales, and consumer disposable income, the advertising industry could be poised for successive years of growth, peaking in 2003, and then declining slightly every year through 2006. Global Insight predicts that the largest growth
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