Browse posts tag by Company

A New Reason to Hate the Phone Company

If Pacific Bell is allowed to expand its offering to long distance, it will likely extend its loathsome practices as well. By year’s end, regulators in California could give Pacific Bell the green light to offer long-distance phone service. PacBell has been trying for years to get such approval, which appears inevitable and a bit lamentable. Regulators should give PacBell the OK to offer long distance, if only to give the public more reasons to loathe

Money For Nothing, Hits For Free

Giveaway Websites find there’s money to be made selling the information they collect While the something-for-nothing business model has gone the way of Dionysian launch parties, two Web-based free sampling companies are trying to evolve into full-scale market research firms. Both FreeSamples.com and StartSampling started their businesses by offering free product samples from their respective Websites. But now, both realize that the real value of these offers is the information collected from the people who respond.

Bringing Down The House Ad

Sites struggle with blank banners Just because online advertising is a revenue bust doesn’t mean there are fewer ads crowding your Web browser. The number of online “house” advertisements, self-promotional banners placed by a host site, are on the rise, according to Jupiter Media Metrix, an Internet analysis firm. On some sites, particularly those devoted to gaming and entertainment, as many as 30 percent of the banners are self-referential. Portals and news sites place house ads
Unaffording The Affordable Jacques Nasser

Unaffording The Affordable Jacques Nasser

Despite his early stumbles with ebusiness strategies, Ford’s iron-willed CEO is determined this time around to make the Net pay off. Deborah Swan, William Scoffman Talk about your New Economy odd couples: Jacques Nasser, chief executive of Ford Motor, standing arm-in-arm with onetime-billionaire Jerry Yang of Yahoo!, TV cameras rolling, photographers’ flashes pinging off their faces. The unlikely duo stood and beamed before a crowd at the Detroit auto show early last year to announce a

Kellogg’s Hopes Online Efforts Will Create Serial Eaters

Crunch Time for Kellogg’s For years, cereal makers have used Saturday-morning cartoons as advertising prime time. But this month, Battle Creek, Mich.-based Kellogg’s took it one step further, allowing an animated feature film to become the inspiration for a brand-new cereal. Kellogg’s introduced the first Disney-licensed cereal, “Atlantis: The Lost Empire,” which is comprised of oats with chocolate Atlantean alphabet pieces. Together with Burbank, Calif.-based Walt Disney Pictures, Kellogg’s is promoting the breakfast food and the
Zany Brainy – Putting Toys In The Attic

Zany Brainy – Putting Toys In The Attic

Why did Zany Brainy buy a struggling $35-million company? Ask the leaders who just filed for bankruptcy — and the advisors. The bankruptcy filing last week by Zany Brainy didn’t surprise many people. The owner of 188 toy stores, which are fixtures in suburban shopping centers, Zany went public during the heady IPO market of mid-1999 and then started to sink. It has never been profitable except during holiday season, its comparable-store sales have stunk since
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