Browse posts tag by Companies

Top 9 Marketing Strategies for Restoration Companies

Top 9 Marketing Strategies for Restoration Companies If you’re a restoration company, you know that marketing is a never-ending job. After all, the more customers you have, the more money you make. But what’s the best way to market a restoration company? Here are 9 top marketing strategies you can use to promote your restoration company effectively. It’s time to bring the 20th century to a close. What do I mean by that? I mean that

Tips on How to Start a Water Restoration Business

How To Start A Water Restoration Business Finding out how to begin a water restoration business is not nearly as difficult as a lot of people make it out to be. In fact, many businesses have been started this way. A individual wants to do something for a good cause – such as saving the environment, stopping the spread of disorder, or any number of other worthy causes. But when someone learns how to begin a

Breaking Down Channel Silos To Get Breakthrough Results

Breaking Down Silos For A Well-Oiled Marketing Machine More than ever before, consumers and businesses alike are flooded with information while making purchase decisions. Since that data is available to customers through various communications channels, it’s a challenge for marketers to be everywhere; the customer is most likely to be researching and buying. So, it’s critical for marketers to choose the right mix and be able to justify investment decisions to senior management by demonstrating ROI.

Online PR: When ‘Fluffy’ Met ‘Techie’

The Digital Revolution Is Transforming The Role Of Pr In B2B Marketing The digital revolution is transforming the role of PR in B2B marketing – long labeled by cynics as the ‘fluffy’ and unmeasurable part of the marketing mix. DLANDROID24 examines the role and potential of online PR techniques and looks at how it is fast becoming a critical technique The PR industry has been much denigrated; characterized by endless quaffing of champagne, shameless schmoozing, and

Are IT Buyers Tired Of Vendors’ Claims Of Being Green?

The Challenge Of Going Green Lucy Fisher examines the concept of green IT and how much value it holds for buyers and sellers of IT products and services. According to a recent report by Forrester Research, entitled ‘Green Marketing Will Grow in 2009’, 70 percent of marketing executives report that their companies are engaged in at least one green activity. This same report, however, stresses the need for companies to proceed carefully with such strategies. Although

Search Engine Marketing: Bids For Success

Search Engine Marketing For B2B Success Now a decade old, pay per click has become a highly sophisticated search marketing tool. Let’s examine its ongoing evolution, and the opportunities this provides B2B brands. Pay per click (PPC) marketing is growing up fast – it’s been ten years since the now-defunct GoTo.com launched the first PPC venture. While still fundamentally a straightforward bid-based advertising model, relentless growth over the last decade in the search marketing industry has
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