Browse posts tag by Companies

Breaking Down Channel Silos To Get Breakthrough Results

Breaking Down Silos For A Well-Oiled Marketing Machine More than ever before, consumers and businesses alike are flooded with information while making purchase decisions. Since that data is available to customers through various communications channels, it’s a challenge for marketers to be everywhere; the customer is most likely to be researching and buying. So, it’s critical for marketers to choose the right mix and be able to justify investment decisions to senior management by demonstrating ROI.

Online PR: When ‘Fluffy’ Met ‘Techie’

The Digital Revolution Is Transforming The Role Of Pr In B2B Marketing The digital revolution is transforming the role of PR in B2B marketing – long labeled by cynics as the ‘fluffy’ and unmeasurable part of the marketing mix. DLANDROID24 examines the role and potential of online PR techniques and looks at how it is fast becoming a critical technique The PR industry has been much denigrated; characterized by endless quaffing of champagne, shameless schmoozing, and

Are IT Buyers Tired Of Vendors’ Claims Of Being Green?

The Challenge Of Going Green Lucy Fisher examines the concept of green IT and how much value it holds for buyers and sellers of IT products and services. According to a recent report by Forrester Research, entitled ‘Green Marketing Will Grow in 2009’, 70 percent of marketing executives report that their companies are engaged in at least one green activity. This same report, however, stresses the need for companies to proceed carefully with such strategies. Although

Search Engine Marketing: Bids For Success

Search Engine Marketing For B2B Success Now a decade old, pay per click has become a highly sophisticated search marketing tool. Let’s examine its ongoing evolution, and the opportunities this provides B2B brands. Pay per click (PPC) marketing is growing up fast – it’s been ten years since the now-defunct launched the first PPC venture. While still fundamentally a straightforward bid-based advertising model, relentless growth over the last decade in the search marketing industry has

Ascential Software Teams with DWL on Customer Data

Despite the significant time and resources invested, many organizations still lack a true enterprise-wide view and update environment for their customers, resulting in inconsistent service between channels, and lost cross-sell and up-sell opportunities. Ascential Software Corporation (Nasdaq: ASCL), which provides enterprise data integration systems, today announced that it has entered into a sales and marketing partnership with DWL, a vendor of customer data integration (CDI) hub technology. Under terms of the agreement, DWL will promote Ascential

Web Services Promise New Security Headaches

Stuart Okin, former Microsoft head of security, praised security companies for good communication with CIOs, but warned that the message is still not getting through at board level. The move to Web services is throwing up a whole new set of security Latest News about Security headaches. Speaking during a keynote presentation at InfoSecurity Europe, Stuart Okin, a partner at Accenture and former Microsoft Latest News about Microsoft head of security, warned delegates that Web services