Browse posts tag by B2B

How A Consultant Can Help You Find The Right CRM

Finding The Right CRM Solutions For Your Business Don’t let Vendor Hype Take You Down The Wrong Road To identify the right CRM solutions for your business, you first need to understand what CRM is. Customer Relationship Management is a way of doing business, and it requires a strategy from which you will define processes that can be supported by people and software. Where most folks get it wrong is by confining CRM to the sales
Search Engine Marketing Boosts ROI For B2B Websites

Search Engine Marketing Boosts ROI For B2B Websites

Many Business-to-Business websites don’t bother with search engine marketing, and that’s an expensive — and possibly fatal mistake, according to a panel of experts. “If you run a T.V. ad and your customers can’t find you on Yahoo!, you lose validity as a vendor,” said Barbara Coll, CEO of the SEO firm WebMama, Inc. “An enterprise sell requires the support of every available tool.” With that declaration, the Business to Business Forum audience discovered the answer
Major Sites Missing Out On B2B Ad Dollars

Major Sites Missing Out On B2B Ad Dollars

B2B Ad Spending To Grow? Business-to-business marketers lag in moving to the Internet due to Web media’s inability to tightly target and segment audiences, according to a new study from research firm GartnerG2. The study, for which Stamford, Conn.-based GartnerG2 interviewed more than 30 Fortune 100 B2B advertisers, found that B2B advertisers are reluctant to move online due to the lack of tools to reach their customers. While niche players like B2BWorks have experienced strong growth