Browse posts tag by Advertising

Super Bowl Ads Use Web to Maintain Buzz

It’s not often that a CEO begins a quarterly earnings call by talking about a fictional character. But on Wednesday, Reebok’s Paul Fireman couldn’t stop talking about Terry Tate, the “office linebacker” charged with righting injustices in the workplace, which Reebok introduced during its third-quarter Super Bowl ad. The response to the ad, he said, has been overwhelming. On top of a media tour in New York — he decked the “Today” show’s Al Roker for