SEO Keywords

SEO Keywords: How Better Keyword Research Gets You Better Results

SEO keywords should be the solid foundation on which you build your Internet marketing business. SEO, also known as Search Engine Optimization, is one of the most important elements to promote your business efforts because it is how the search engines will help customers find your website. As such, before you begin building that website or even a blog you plan to monetize, you should do some research for the SEO keywords that will be of most help in finding your targeted customer base.

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Searching for the SEO keywords relevant to your proposed business begins even before you purchase your domain name. This is because, ideally, the keyword should be part of the domain name to help it in search engine queries. Although the old adage that ‘every good name is taken’ may be true, there is hope. You’ll find that using resources like Google’s free keyword tools will help you find a good alternative that is still being searched for.

Once you find a keyword or phrase on which to base your domain name, you can find many variants of that keyword by using a thesaurus. The idea is to get as many relevant keywords as you can. Now you are ready to register your domain name, and you’ll also have more than enough keywords and phrases to use as you write your website content.

Keep using the Google keywords tool as well, and check the words you find to see how much they are used in searches. Once you have about a hundred words or so with a good amount of searches a month, you’re ready.

Naturally, your use of SEO keywords doesn’t stop with your initial research and website design. Ongoing research will help make sure your website stays up to date. Since keyword popularity can change, it’s a good idea to check your chosen keywords every few months to make sure people are still using them in search engine inquiries.

You don’t need to use Google keyword tools for this; an easier option is Google webmaster tools. This is an analytic that will help you determine which keywords are bringing the most or least visitors so you can make corrections as needed.

It will also identify the keywords that are working for you without optimizing them, which is the true gold for SEO marketing. When you find the keywords that work so well without you having to do anything for them, you can use them to build your backlinks. This will help your search engine ranking even more.

Another thing to consider when writing content for your website is where and how often you use your SEO keywords. For the website itself, incorporate your main keyword in the domain name as well as in the description. A website about dog training might have ‘dog training’ as part of the domain name and web address, and then the main page might say, ‘Here is where you can learn all you need to know about dog training.’

Since different webpages on your site may have different content and keywords, when you use links to them, use a keyword from the webpage as part of the link. This helps people searching for specific information find that particular page but also allows them to navigate around the rest of your site easily, using the keywords as a guide.

Don’t forget to use your keyword several times in your written content. The title should contain it, of course, but make sure you don’t stuff the content with SEO keywords. Search engines don’t look favorably on content that looks keyword heavy as they would seem to lack updated, relevant content.

When used correctly and monitored for good business efficiency, SEO keywords can form the backbone of a successful Internet business. They can help brand you as an expert and reliable source for products and information.

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Posted by on March 18, 2011