Search Engine Optimization

What Is SEO / Search Engine Optimization?

What is the buzz about search engine optimization? Anyone involved in Internet marketing will run across this term sooner or later as they learn more about making money online. Search engine optimization, or SEO, means that you are making your website, blog, articles, and other content more attractive to search engines such as Google, Yahoo, and Bing. When a person searches for something, content that takes advantage of search engine optimization will show up prominently so that person can find it more easily.

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What happens when you don’t have proper search engine optimization? The simple fact is that you won’t get visitors to your website. No one will find your blog to read it, and your articles will suffer the same fate. The reason for this is because the search engines will overlook your articles.

Even if they do find your content, the page ranking would be terrible. Imagine your articles ending up on page ten of a search. Who looks that far when using a search engine? People tend to look only through the first few pages before making a decision, and that’s where you want your content to be shown,

So the question now is how do you use search engine optimization to your advantage? There are many techniques you can employ to make sure your articles and other content show up better in search engine page rankings. And the best thing is that these methods are free. They take a bit of work, but if you’re a dedicated Internet marketer or blogger, this shouldn’t be a problem.

First, you need content. Search engines ignore websites and blogs that are not regularly updated with new content. In fact, since blogs are usually added to regularly, search engines love them, and Internet marketers can use them to their advantage. Many marketers use a blog as a promotion tool, linking it to their main website so that customers may make a purchase. Sometimes a blog is the merchant site with affiliate links in the posts.

Content should be fresh and informative to keep a reader’s interest and should be easy to read. Breaking up the text into smaller paragraphs, and using bullets and subheadings allows a visitor to scan and find what he or she wants to know without reading through a lot of blocky text. Pictures or other graphics will also make the website or blog attractive and may entice people to return to check on any new content you provide.

Another useful technique for search engine optimization is backlinking. As mentioned above, using a blog to link to your main website is a good idea because search engines also like busy websites that link to other websites. It shows site activity, and the last thing you want is to have a site that looks dead and unvisited.

Not only can you link to a blog, but you can also add links to your site in all the articles you write along with links in blog posts. This also gives a visitor a chance to look at other things you’ve written, and this helps build trust. It makes you look like an expert since you have so much to say.

Don’t forget to use the right keywords. Before you add content to your website or blog, do a little keyword research first. Google has a keyword tool to help you, and there are several free ones you can find online as well. Just input a subject, and you’ll find the keywords people are using to find information on it. Using these as part of your search engine optimization strategy will help people find your website more easily.

As you can see, search engine optimization should be a significant part of your Internet marketing efforts. Using these simple tips can help you attract more readers and customer, and move you make your online business improve faster than you may have imagined.

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Posted by on March 9, 2011