Pay Per Click

Pay-Per-Click Marketing: Using PPC to Build Your Business

If you want to enhance your website marketing efforts, Pay Per Click is one of the best ways to bring in more potential customers. Almost all Internet marketers use this method, although, for beginners, it can be a little risky at first. Since there are free marketing options out there, some start with article marketing to bring in some profit. No one can deny, however, that a properly executed Pay Per Click campaign can drive profits up faster than most other methods.

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Of course, the key is ‘properly executed.’ Pay Per Click, or PPC advertising can be expensive and can become a complete waste of money if not done with a keen eye towards watching success rates, the amount of the money the keywords are costing you per click, and other analytics. Blindly done, you will just find yourself losing money each month.

Pay Per Click advertising, means you pay a small fee each time someone clicks on a small text ad you create, which is tied to keywords that you bid on. As you can see, you are in complete control of this process, which makes it less complicated than search engine optimization. Besides, you only pay when a person clicks on the ad, so you don’t have to worry about a monthly fee or any other outside charges.

Another good thing is that when a person clicks on your ad and arrives at your website, they are already predisposed to purchasing! The fact that they clicked through to your site shows their interest, and that makes it more profitable than article marketing. With articles, there may be interested, and they may click through to get more information, but the targeted text ads used for Pay Per Click advertising almost guarantee a sale, assuming the product or service you’re offering does suit their needs.

When you begin your Pay Per Click advertising campaign, you’re going to choose a list of keywords that will form the vital link between a potential customer’s Internet search and your website. Ideally, you want a keyword that matches the search words people are using.

Google AdWords, for example, will show you how often people use your chosen keywords as well as offer related keyword phrases. Of course, when you bid on the keywords you want to use, you’ll find that the best ones have a lot of competition and thus they have the highest Pay Per Click cost.

Of course, once a customer clicks through, it is your job to keep them on your website and entice them to make the purchase. Although SEO has many techniques for helping a website rank well through vibrant content, it is all too easy to get lazy on the sales page and content when using PPC methods. As an analogy, compare PPC to a directory for offline stores.

A customer has a need and quickly finds your ad in the directory. But if he or she walks into your store and finds a rundown warehouse, they may not stay long enough to buy anything. An attractive website is still essential. Informative, relevant content, easy to navigate webpages, an attractive and inviting sales letter, testimonials, video presentation, and other tools can all be used to make sure that when someone finds your website, they will stay there.

As part of your Allen search engine marketing efforts, Pay Per Click advertising is something you should look into as soon as possible. Since you control the budget and you control which keywords you use, it can easily be managed. There are many analytical tools to help you see which keywords and ads convert the best so you can always make corrections to save money and increase your click through. This is one Internet marketing method you certainly don’t want to overlook!

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Posted by on March 12, 2011