Top of Mind: The Internet’s Threat to Branding

Open the pages of any newspaper or magazine these days and you will invariably find discussion of the digital revolution, whether the subject pertains to cyber-shopping, cyber-bidding, e-mail, database services or the never-ending procession of ever more sophisticated digital equipment. In impact, one could compare it with the Industrial Revolution, but in this revolution marketing-related issues take center stage. New venture companies and their brands multiply at almost the speed of an atomic reaction. Products of

TV Sports: Advertisers Wrestle With XFL

Some buyers wary of potential content issues for new league Media buyers who represent several big traditional sports advertisers that have not yet made commitments to the new Xtreme Football League have a message for XFL president Basil Devito: Muzzle your boss, XFL chairman Vince McMahon, because some of McMahon’s promotional come-ons for the alternative pro league are holding clients back from putting down dollars. Dan Rank, director of national buying for OMD, which handles Pepsi,

AT&T Wireless/DoCoMo Deal Bodes Well for U.S. Consumers

Behind all the financial hoopla surrounding this telecom announcement, there’s good news for everyday mobile phone users. The technology AT&T has promised to implement will give U.S. mobile phone owners the roaming capabilities that Europeans have enjoyed for years. While the recent announcement that Japanese telecom giant NTT DoCoMo will acquire 16 percent of AT&T Wireless (AWE, info) attracted widespread attention, a less-noticed part of the same announcement may have greater impact on U.S. mobile phone

Radically New E-mail Marketing Campaigns

Radical Communications lets e-marketers deliver audio and video e-mail messages. Get ready for your inbox to be clogged. No one is more excited about broadband Internet access than online marketers. Who can blame them? On the Internet, advertisers have been confined to the narrow windows of banner ads and the austere limitations of text e-mail (like the ads carried in The Defogger and other eCompany Now newsletters). You can almost feel the advertisers’ desperation as they

Keep a Watchful Eye on Your Tech Partners

NOCpulse lets you monitor your Web servers — even if they belong to your outsourcer. The Web has never been easy, and much to the chagrin of managers everywhere, it only seems to get thornier. Costs are nearly impossible to gauge, personnel is hard to lure and keep, and training is a perpetual migraine. So it’s no real surprise that savvy Web executives have flung open the doors to an army of outsourcers who can help

The Youngest Of The Five Commissioners-As The Voice Of Reason

Commissioned Officer Military Man Michael Powell, who could be the next FCC chairman, has emerged as the agency’s voice of reason You can learn a lot about people by watching how they pick their fights. At the hearing on the Time Warner America Online mer-ger in late July, commissioner Harold Furchtgott-Roth, the permanently dissenting member of the Federal Commu-nications Commission, is making his usual opening statement, consisting largely of, “Why are we here? Why is the
15253545556132