The Naming.com Game

If a serious news organization decides to name its Web site Hot CoCo, it had better be damn good. After all, it’s hard to imagine newshounds logging on to the Web and bypassing simple yet memorable addresses, such as nytimes.com or usatoday.com, and heading instead for something called hotcoco.com. Luckily for the Contra Costa Times, the Walnut, Calif., newspaper that launched Hot CoCo as an online supplement to its print publication, the site is getting rave

Naturalizing Readers: New Americans targeted by big-city dailies

Ask any newspaperman and he’ll tell you: Immigration is hot copy. Headlines predict the deployment of National Guardsmen as border patrol; columnists debate the English-as-official-language amendment; editorial cartoons from both liberals and conservatives depict boatloads of potential U.S. citizens sailing towards Lady Liberty; and news and feature writers cast newcomers as either job-grubbers or models of the kind of ingenuity and drive upon which this nation was founded. But somewhere between editorial nativism and mosaic-speak, American

The Sun Also Rises for Betsy Brenner

The blustery, isolated saltwater port of Bremerton, Wash., is famed the world over for its U.S. Navy shipyards, undersea warfare center and Trident submarine base. But for years the town newspaper was far from shipshape. By 1996, the inaptly named Sun had so badly torpedoed itself with inner strife and misguided marketing that only 38 percent of adults in its circulation area of sprawling Kitsap County told a survey taker they had read the paper the

Word War II: Dallas, Fort Worth & Arlington Readers

Word War II: Dallas, Fort Worth rival dailies battle over suburban Arlington readers In Arlington, Texas, midway between Dallas and Fort Worth, you don’t just have your choice of newspapers. A year after the launches of two locally oriented editions, things have gotten so competitive, you have your choice of newspaper-sponsored events. The Fourth of July parade, a banquet for high-achieving high school seniors, and an assortment of sports and volunteer service awards are just a

The Fifth Networks’ Second Coming

The WB wants to provide family fare and UPN still lives on the urban edge, but both are chasing after the Fox Upfronts for young networks are like cheerleading tryouts. Rumination, best foot forward, claws ready in case the blonde on the left drops her pom-pom. Nowhere was that more evident than in the sparring between UPN and The WB. With the 1997-98 season unveiled, the two networks-both born in 1995-have made it through adolescence and

Syndicators Exit Upfront Smelling Like a Rosie

Emmy-winning talk show sets tone for the market’s rich pricing To the rich go the spoils. “A-list” syndicated series, such as King World’s Wheel of Fortune, Jeopardy! and The Oprah Winfrey Show, own the best time-period real estate, allowing them to dominate each upfront ad sales market. Yet syndicators often look to other market leaders to set pricing in the market. At the recently concluded syndication upfront, it was The Rosie O’Donnell Show that joined the
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