Imagine stepping up to a United Airlines ticket booth and booking a flight on Delta. Or calling United’s 800 number to make a reservation on American. Sound strange? That’s precisely the kind of service United is now offering on its Web site (www.ual.com).
Through the site’s United Connection service, visitors can reserve and purchase tickets on more than 500 other airlines. And United may not be alone; Continental is mulling a similar tact on its site
Todd Schurz didn’t plan on getting into the newspaper business. Even with the South Bend Tribune in his family for five generations, Schurz considered other lines of work. But after earning his MBA in marketing and management from the Wharton School in 1989, he realized he’d be heading back to South Bend, Ind., to join the family business. “The decision for me boiled down to whether I liked the family business,” he says. “And I do.”
As cable television devolves into narrowcasting and magazines increasingly aim at a segmented market, newspapers are joining the trend with their own way of targeting demographics: starting up magazines designed to appeal to just a slice of their readership-or, in some cases, a readership different from their own.
Take The Miami Herald’s glossy upscale quarterly, Good Life, which premiered this spring with a 60,000-copy press run. Produced by the Herald’s editorial staff and its ads sold
If a serious news organization decides to name its Web site Hot CoCo, it had better be damn good. After all, it’s hard to imagine newshounds logging on to the Web and bypassing simple yet memorable addresses, such as nytimes.com or usatoday.com, and heading instead for something called hotcoco.com.
Luckily for the Contra Costa Times, the Walnut, Calif., newspaper that launched Hot CoCo as an online supplement to its print publication, the site is getting rave
Ask any newspaperman and he’ll tell you: Immigration is hot copy. Headlines predict the deployment of National Guardsmen as border patrol; columnists debate the English-as-official-language amendment; editorial cartoons from both liberals and conservatives depict boatloads of potential U.S. citizens sailing towards Lady Liberty; and news and feature writers cast newcomers as either job-grubbers or models of the kind of ingenuity and drive upon which this nation was founded.
But somewhere between editorial nativism and mosaic-speak, American
The blustery, isolated saltwater port of Bremerton, Wash., is famed the world over for its U.S. Navy shipyards, undersea warfare center and Trident submarine base. But for years the town newspaper was far from shipshape.
By 1996, the inaptly named Sun had so badly torpedoed itself with inner strife and misguided marketing that only 38 percent of adults in its circulation area of sprawling Kitsap County told a survey taker they had read the paper the