Within ‘world of wonder,’ another editor maps new direction
Is it the end of Life as we know it? Within the span of a week, 15 employees-nearly one-third of the monthly’s staff-learned they were out of a job. Those who got walking papers included the director of design, the picture editor and the chief of reporters. Other reporting and writing positions were also chopped. To cap it off, assistant managing editor and director of photography David
CBS and ABC make their newscasts harder while NBC’s news aims to be more relevant
About 10 years ago, an obstetrician named Leboyer started a craze in delivering babies. He said that newborns were traumatized by traditional births in brightly lit room, surrounded by chaos and cacophony culminating with a slap on the butt. He recommended the Laboyer method: a tepid bath, dim lights and gentle music to ease the babe into the world. While Laboyer’s
In a survival mode, Discovery makes Travel free until 2000
Discovery Communications is offering affiliates free Travel. Not a ticket to Bermuda, but a license-fee free Travel Channel to affiliates for three years as Discovery hopes to get the network back on the map. Under terms of the new deal, both existing and new affiliates will get the network free until 2000. After 2000, a long-term fee deal will kick in.
Travel Channel, bought by Discovery
Though its first few movies went out unaccompanied, DreamWorks SKG is lining up a troop of marketing partners for its summer feature, Small Soldiers, already creating a buzz in entertainment and licensing circles. On board are Fuji, TraveLodge, Microsoft, Hunt-Wesson and previously announced Burger King. Near to signing on is Hunt’s Manwich Sloppy Joe Sauce. The studio is aiming the movie, which centers on a battle between commando soldiers and monsters, at the Men in Black
Pantene, the No. 1 haircare brand in the country, will get its first-ever price increase and $28.5 million in new spending: half on a new heat-activated conditioner and the other half on the brand’s first-ever foray into anti-dandruff haircare, Pro-V Anti-Dandruff.
Pantene Anti-Dandruff will be backed by $14.5 million in advertising, as the company looks to make a distinctly feminine imprint on what has been broadly perceived as a more sterile medicinal shampoo category. Procter this
Sports Marketing: Tackled on Film
Looking to tie in with the NFL with a football related ad? NFL Films, long the creator and guardian of the most grunt-filled sports highlights on TV, just may be able to help your brand. The “Immaculate Reception” of Pittsburgh Steeler Franco Harris. Dwight Clark’s catch that began the San Francisco 49ers memorable Super Bowl run. Joe Namath waggling his finger as he ran off the field to indicate his New