The balance sheets show, with one exception, that the networks’ parent companies aren’t relying on the upfront
Like Tiger Woods aiming for a field of brilliant green, Westinghouse Electric Corp. is about to make the most important approach shot of its life.
For years the company was among the shyest of the nation’s serious media companies, slowly amassing a portfolio of radio, television and cable properties to go with its gas-powered turbines and refrigerated cars, yet
DirectTV Beams Up New Campaign Blasting Cable Folks
EL SEGUNDO, CALIF.-DirecTV, the nation’s No. 1 satellite service with 3.3 million subscribers, is set to break a broad-based TV, print and promotion-filled brand campaign Feb. 23 that sources say takes its biggest swipe ever at the cable industry. The pitch, via Campbell Ewald, L.A., knocks cable’s poor customer service record and sharp rate increases. The campaign hits so hard, in fact, that CBS recently asked the direct
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