Syndicators Exit Upfront Smelling Like a Rosie

Emmy-winning talk show sets tone for the market’s rich pricing To the rich go the spoils. “A-list” syndicated series, such as King World’s Wheel of Fortune, Jeopardy! and The Oprah Winfrey Show, own the best time-period real estate, allowing them to dominate each upfront ad sales market. Yet syndicators often look to other market leaders to set pricing in the market. At the recently concluded syndication upfront, it was The Rosie O’Donnell Show that joined the

Who Needs the Kids?

The balance sheets show, with one exception, that the networks’ parent companies aren’t relying on the upfront Like Tiger Woods aiming for a field of brilliant green, Westinghouse Electric Corp. is about to make the most important approach shot of its life. For years the company was among the shyest of the nation’s serious media companies, slowly amassing a portfolio of radio, television and cable properties to go with its gas-powered turbines and refrigerated cars, yet

NewsWire: Week of January 26, 1997

DirectTV Beams Up New Campaign Blasting Cable Folks EL SEGUNDO, CALIF.-DirecTV, the nation’s No. 1 satellite service with 3.3 million subscribers, is set to break a broad-based TV, print and promotion-filled brand campaign Feb. 23 that sources say takes its biggest swipe ever at the cable industry. The pitch, via Campbell Ewald, L.A., knocks cable’s poor customer service record and sharp rate increases. The campaign hits so hard, in fact, that CBS recently asked the direct
Guest Post

Guest Post

Our main goal is to provide quality content. Consider sharing your experiences in the latest project, or lessons, or things that worked and failed in a really crashing article. Your work will be honored and honored. (Obviously.) Beginners This guideline will provide you with everything you need to know to get started with your article. Please carefully review recent articles on DLandroid24.com: This is the level of quality that we expect from you, too. What kind
Write For Us

Write For Us

Write For Us Yes you. We are always looking for new friends. If you have an idea that will challenge our readers to move our industry forward, we want to hear about it. But you do not have to wait for the idea that will redefine your website design. Just aim to bring readers a new perspective on the subject that keeps you at night. We’ll be honest, though: writing for DL24 takes a job. We
138394041