As a way to meet many potential customers face-to-face in a short period of time, and do so cost-effectively, trade shows can’t be beat, which accounts for their enormous popularity with companies of all sizes. More than 4,300 were held nationwide in 1994, attracting 85 million visitors, according to the Trade Show Bureau.
“A trade show can significantly help your business,” comments Barbara Kimmelman of Sellit Inc., a marketing and trade show consulting firm in Santa
Are your clients using vendor capital to finance their expenses or
businesses? Vendor capital’s only similarity to venture capital is that it
comes from outside. When a customer puts off paying your account for 120
days, you are making a four-month interest-free loan you can ill afford.
Even worse, it becomes an outright grant if you, the vendor, aren’t able to
collect at all.
When customers are squeezing extra weeks and months out of their
Still bearing scars from the recession, many American small businesses have
circled the wagons and limited their focus to this country in an attempt at
self-preservation. However, if they are to grow and prosper, just the
opposite may be required.
A world of opportunity awaits outside the U.S. borders. Despite calls
for protectionism by a number of business and government leaders, trade
agreements and the reconfiguration of nations are creating a global
marketplace that offers new
As summer approaches, many U.S. workers look with envy to their
counterparts in other countries. While most Europeans and Asians enjoy an
average of more than 35 days off a year, Americans lag far behind with an
average of 22 total vacation, holiday and personal days taken annually.
Although most employers cannot grant their employees a month off, many are
beginning to re-evaluate their vacation and leave policies in light of
lifestyle changes and competitive pressures.
Small businesses nationwide are increasingly falling victim to fraud and
forgery and, according to the National Research Council, production of
counterfeit currency has doubled every year since 1989. If this trend
continues, more than $2 billion in bogus currency will be in circulation by
the year 2000. Various banking associations also estimate that about 500
million checks are forged annually, contributing to losses totaling more
than $10 billion. Credit card fraud accounted for an additional $2
Does the business practice of bartering conjure up images of the
underground economy and irate IRS auditors? Think again. That view is as
out-of-date as claiming that typewriters still rank as important pieces of
Some of the country’s largest companies engage in barter, as do many
of its smallest. If you’re not already bartering, you should consider it,
as bartering’s many benefits can materially help your business.
Simply defined, barter is the exchange of