The NBA Looks To Score Big By Targeting Fans Who Hang Out On-Line.
David Stern is commissioner of the National Basketball Association, not the PGA, so he’s had to settle for Michael Jordan instead of Tiger Woods. Somehow, he’s managed to make do. The portly, affable and media-savvy Stern is regarded as the very prototype of sports commissioner as superstar. He redefines and extends the business of sports as surely as a Jordan or a Woods
Network Formulas: Web Rep Firms Experiment With Ad Networks To Unlock Sales
Kevin O’Connor is a bit riled these days about “cookies,” the tags that read browser information when a site is visited. He’s had to divert much of his working time to defending them from interest groups that have attacked cookies as an invasion of privacy. “People think cookies can read your Social Security number off your hard drive,” says an exasperated O’Connor. “What a
With media.com, David Dowling envisions a future beyond the banner.
As director of Grey Interactive’s newly launched media.com, David Dowling frustrates a lot of Web site sellers with his insistence on a click-through payment system for banners and buttons. This means Grey Interactive client Procter & Gamble, for example, will only pay for those users who go to P&G’s own site and not for users who simply view the ad.
When site managers protest, Dowling retorts:
At GE, Susan Moyer brings good things to World Wide Web sites.
Hyperbole, myth and legend abound on the Net. For every story of great Web feats, it seems, a nudge, nudge, wink, wink cannot be far behind. Enter the exception: Susan Moyer of General Electric. Moyer is responsible for crafting the Spruce Goose of corporate Web sites (www.ge.com)-more than 20,000 pages on 8,000 products, from light bulbs to jet engines to diagnostic equipment.
Sports Illustrated Pieces Set for Globe and Mail Run
Sports Illustrated and The Globe and Mail of Toronto have signed a one-year licensing deal that gives Canada’s national newspaper the right to run SI pieces in the pa-per’s sports section. Financial terms were not disclosed. The agreement is part of SI’s continuing effort to extend its brand internationally. Last September, the magazine signed a similar deal with Diario AS, a daily sports newspaper in Spain; under
‘Newsweek’ loses a scoop; ‘The Washington Post’ finds it and scores
As what may become the biggest news story of the decade-the Clinton-intern scandal-began to break late last Tuesday night, there were clear winners and losers among the major news organizations. The biggest winner-by far-was The Washington Post, which got the story into its Wed. Jan. 21 edition, the only newspaper in the country to do so. “We couldn’t believe we had it by ourselves,” said