Are Rich Media Standards A Mistake?

In August of 2001, the Interactive Advertising Bureau’s Rich Media Task Force set forth voluntary guidelines for the use of rich media in online ads, and it pledged to “reconvene in six months to 12 months to add new voluntary guidelines or adjust the guidelines as appropriate.” A lot of things have happened since August of 2001, but the issuance of new guidelines hasn’t been one of them. Impatient (and arguably pursuing its own agenda) rich

Outsourcing Valuable to Biz

Many enterprises looking to cut costs are considering e-sourcing as an option, but the process may not significantly increase return on investment. Using Web-based applications, decision-support tools, and associated services, Aberdeen Group expects e-sourcing to flourish from $820 million in 2001 to approximately $3.1 billion by 2005 in the U.S. and Europe, representing a compound annual growth rate of 39.8 percent. “Facing an unstable economic environment, enterprises have been allured by e-sourcing ability to rapidly deliver

Automakers Rev To Rich Media

A report this year from Jupiter Research, now a division of TurboAds’ parent company Jupitermedia, found that the decision-making process surrounding vehicle purchases is shifting online at a rapid rate. “By 2007,” the study predicted, “37 percent of all new car sales will be the direct result of a specific purchase decision made online.” Additionally, fully 80 percent of prospective car buyers are currently using the Web as a research tool. For automakers, the obvious reaction
Management Minds: What Makes a Great Leader?

Management Minds: What Makes a Great Leader?

We locked two of the smartest management thinkers on earth in a room with each other (and 275 readers) and asked them this question. Here’s how they answered. These have not been the best of times for executives whose titles start with C. One after another, the alpha dogs of the late 1990s have been paraded before Congress, their reputations shot, their shareholders all but wiped out, and the corporations they led revealed as figments of

Office Behavior: Why Can’t We All Just Get Along?

If doing good makes us feel good, why do people at work reliably resist the urge? The fact that people talk to journalists still fills me with childlike pleasure and surprise. There are so many risks — being misquoted, talking to someone whose skepticism is jaundiced rather than healthy, inadvertently letting some secret slip out. Sometimes people talk to pitch a product or a viewpoint, sure, but most people talk — amazingly enough — because they’re
Major Sites Missing Out On B2B Ad Dollars

Major Sites Missing Out On B2B Ad Dollars

B2B Ad Spending To Grow? Business-to-business marketers lag in moving to the Internet due to Web media’s inability to tightly target and segment audiences, according to a new study from research firm GartnerG2. The study, for which Stamford, Conn.-based GartnerG2 interviewed more than 30 Fortune 100 B2B advertisers, found that B2B advertisers are reluctant to move online due to the lack of tools to reach their customers. While niche players like B2BWorks have experienced strong growth
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