Site: Super Bowl www.superbowl.com Demographic Target: Men, ages 14 and up Psychographic Target: Sports fans Almost every organized religion has a feast day, a day in which people relax their inhibitions, gorge themselves and celebrate. American men have their own version of this practice, which, of course, is the annual rite known as Super Bowl Sunday. This combination of sport, tribal gatherings of rutting males, and fatty food goes beyond just a mere football game. In

Local Advertising Is A Huge Frontier For The Web. Kris Hagerman is staking it out early. On the ground floor of a San Francisco warehouse office, Danja Girl roller blades from cubicle to cubicle, relaying messages and delivering paper work. Dressed in baby-doll pink, a silver hoop in her left nostril, she seems like a woodland pixie breezing by, humming a jaunty tune under her breath. Despite her exotic name and looks, she’s actually the assistant

To plug its “totally new pizza,” Pizza Hut decided to focus solely on its SportsZone audience. HISTORY The strategies behind advertising pizza on the Internet are hardly on the level of Cold War espionage. Then again, the way Pizza Hut and its agency, BBDO, planned and then executed its latest maneuver, you’d think they came close to that degree of secrecy and intrigue. Sales of America’s favorite fast food is ultra-competitive-pizza is a $20-billion-plus category, and