Search Engine Marketing: Seek And Ye Shall Find
D’Vaughn Bell, search director at paid search specialist agency Marqui Management, offers advice on how to optimize search engine traffic to make the most of cost per acquisition.
Boosting search engine traffic is a non-intrusive method of online marketing. Search is unique in tapping into a user at the exact moment they are seeking a solution, so traffic originates from a voluntary, or ‘opt-in,’ audience.
The tangible nature