Search Engine Marketing: Seek And Ye Shall Find

Search Engine Marketing: Seek And Ye Shall Find D’Vaughn Bell, search director at paid search specialist agency Marqui Management, offers advice on how to optimize search engine traffic to make the most of cost per acquisition. Boosting search engine traffic is a non-intrusive method of online marketing. Search is unique in tapping into a user at the exact moment they are seeking a solution, so traffic originates from a voluntary, or ‘opt-in,’ audience. The tangible nature

How To Invest Time & Energy For Business Success

Those that don’t continue to innovate likely won’t be around long enough to worry about it. Pause to ponder and think – you’ll be amazed at how much faster you can go if you slow down up front and use the power of your brain! Investing Time & Energy For Business Success The global business community definitely experienced drastic changes during 2008. As we enter 2009, businesses and leaders are left wondering what storms are brewing

How To Be An Effective Leader & Manager

The One Minute Manager, was written more than 25 years ago. Pause for a moment and think about the changes in the world in the past 25 years. It is a bit mind boggling when you consider the depth and complexity of transformation to our everyday lives. The world has changed and the world of work has certainly changed with it. There are six categories we can glance at that tell the story pretty well: 1.

Advertising: Slick Pay-Per-Click

How Automated Tools Are Changing PPC In B2B Marketing Using automated search marketing tools are becoming popular amongst marketers looking to get to the top of the rankings. D’Vaughn Bell looks at how they can be best used in B2B marketing. Pay-per-click (PPC) advertising is becoming a valuable marketing tool, with practitioners allocating increasing amounts of their budgets to the medium. According to figures by the Internet Advertising Bureau (IAB), search ads grew by 39 percent

Developing Your Influence From Anywhere In The Organization

Developing Your Influence From Anywhere In The Organization Does that sound familiar? For those of you that are part of our 360 Degree Leadership group, that should sound very familiar since it’s the subtitle of the book we’re reading. If it doesn’t sound familiar, then you’d better get reading! This book is awesome. It’s not theory – it’s real stuff you can use right now. All the teachings are backed by people who’ve used the ideas.

What The Politics of “Change” Teaches Salespeople

What The Politics of “Change” Teaches Salespeople As we enter yet another Presidential election season, the politics of “change” have taken center stage (which they always do after eight years of any President). Both candidates are scurrying about trying to present a sharp image of change. There is a lesson that we, as salespeople, can learn from this Presidential election. As salespeople, we are also agents of change. After our prospects have been doing business with
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