Marketers Of The Year Novel research, spectacular design and a careful seeding among consumers brought unexpected success to the PT Cruiser while putting new luster on the Chrysler brand. Lorrie Aitken is wide-grin, hand-on-her-hips, home-made-logo-on-her-T-shirt proud of her new silver PT Cruiser. She’s standing in a crowd of more than 300 Cruisers on a Chrysler headquarters parking lot, a good chunk of them silver, as owners get ready to take a quick jaunt down Detroit’s fabled

Marketers Of The Year Like Gatorade endorser Michael Jordan, Sue Wellington simply steps up her game as the challenges intensify. Great ads and deft extensions have garnered the brand a $1.5 billion “niche.” How imbued is Sue Wellington with the Gatorade brand and its hypercompetitive ethos? Well, in the TV commercials that the former All American swimmer from Yale airs behind the brand, the athletes sweat-maybe even bleed-Gatorade, in all its fluorescent-hued glory. As for her

Marketers Of The Year TV doesn’t stop. For 52 weeks each year, ABC’s top marketing duo works to give the network’s stars some extra wattage and its ratings a boost. Just don’t try calling them yellow. In the weeks leading up to the fall 2000 TV season, executives at ABC were brimming with confidence. The network that blew from a distant third to first place in a single year couldn’t help but feel that momentum was

Marketers of the Year Toothpaste, yes. But yogurt? Product innovation, snappy ads and heavy sampling are bringing kids into the mix of Yoplait’s Go-Gurt. Moms everywhere are saying, ‘Thanks for the tube.’ It’s not that the idea of putting yogurt in a tube is such a novel idea by itself,” said Ian Friendly. “The magic in Go-Gurt was how the team executed every aspect of the project.” Others may debate whether the General Mills exec is