If/Then: Know Your E-Rights

Agent Software Puts A Price Tag On Personal Data For most of the Web’s short but fitful life as a commercial medium, the subject of property rights has been confined to one issue: how to protect the copyrights of content creators whose work can be effortlessly moved, stored and regenerated across the digital universe. Lawyers are billing overtime on this issue, since everyone from a garage hacker to Time Warner is keen on preserving whatever value

Thinking (& Acting) Big: Local Advertising Is A Huge Frontier…

Local Advertising Is A Huge Frontier For The Web. Kris Hagerman is staking it out early. On the ground floor of a San Francisco warehouse office, Danja Girl roller blades from cubicle to cubicle, relaying messages and delivering paper work. Dressed in baby-doll pink, a silver hoop in her left nostril, she seems like a woodland pixie breezing by, humming a jaunty tune under her breath. Despite her exotic name and looks, she’s actually the assistant

Anatomy Of An Interactive Ad: Web Slice – Pizza Hut

To plug its “totally new pizza,” Pizza Hut decided to focus solely on its SportsZone audience. HISTORY The strategies behind advertising pizza on the Internet are hardly on the level of Cold War espionage. Then again, the way Pizza Hut and its agency, BBDO, planned and then executed its latest maneuver, you’d think they came close to that degree of secrecy and intrigue. Sales of America’s favorite fast food is ultra-competitive-pizza is a $20-billion-plus category, and

Interactive Quarterly Q&A: DAVID STERN

The NBA Looks To Score Big By Targeting Fans Who Hang Out On-Line. David Stern is commissioner of the National Basketball Association, not the PGA, so he’s had to settle for Michael Jordan instead of Tiger Woods. Somehow, he’s managed to make do. The portly, affable and media-savvy Stern is regarded as the very prototype of sports commissioner as superstar. He redefines and extends the business of sports as surely as a Jordan or a Woods

Network Formulas: Web Rep Firms Experiment With Ads…

Network Formulas: Web Rep Firms Experiment With Ad Networks To Unlock Sales Kevin O’Connor is a bit riled these days about “cookies,” the tags that read browser information when a site is visited. He’s had to divert much of his working time to defending them from interest groups that have attacked cookies as an invasion of privacy. “People think cookies can read your Social Security number off your hard drive,” says an exasperated O’Connor. “What a

Shock Troops/The Agency: Colors of Grey

With media.com, David Dowling envisions a future beyond the banner. As director of Grey Interactive’s newly launched media.com, David Dowling frustrates a lot of Web site sellers with his insistence on a click-through payment system for banners and buttons. This means Grey Interactive client Procter & Gamble, for example, will only pay for those users who go to P&G’s own site and not for users who simply view the ad. When site managers protest, Dowling retorts:
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