Kellogg’s Hopes Online Efforts Will Create Serial Eaters

Crunch Time for Kellogg’s For years, cereal makers have used Saturday-morning cartoons as advertising prime time. But this month, Battle Creek, Mich.-based Kellogg’s took it one step further, allowing an animated feature film to become the inspiration for a brand-new cereal. Kellogg’s introduced the first Disney-licensed cereal, “Atlantis: The Lost Empire,” which is comprised of oats with chocolate Atlantean alphabet pieces. Together with Burbank, Calif.-based Walt Disney Pictures, Kellogg’s is promoting the breakfast food and the
Zany Brainy – Putting Toys In The Attic

Zany Brainy – Putting Toys In The Attic

Why did Zany Brainy buy a struggling $35-million company? Ask the leaders who just filed for bankruptcy — and the advisors. The bankruptcy filing last week by Zany Brainy didn’t surprise many people. The owner of 188 toy stores, which are fixtures in suburban shopping centers, Zany went public during the heady IPO market of mid-1999 and then started to sink. It has never been profitable except during holiday season, its comparable-store sales have stunk since

Rethinking the Old Rules of Business (Part II)

The Internet hasn’t changed business as much as some would have us believe, but if you think it’s back to business as usual, think again. Once upon a time, we were told the Net would change everything. Right. That line turned out to be warm swill, served up mostly by dotcom investors. But the idea that nothing has changed is equally flat. You can’t ignore the fact that new technologies impose new stresses upon how we

Investing & Running Your Own Screen Play

Not sold on our tech-stock picks? No problem: The Web offers plenty of ways to find your own candidates. Here are three good ways to research and find the best prospects. 1 Shadow the Fund Managers Why waste time screening and researching if you can get mutual fund managers to do the work for you? Fund managers spend all day researching investment opportunities and have access to more information than you’ll ever see. Although analyst recommendations
Under Legal Pressure: Litigation Overload

Under Legal Pressure: Litigation Overload

2001 is shaping up to be a banner year for aggrieved shareholders and their attorneys seeking to punish companies for alleged misdeeds. Corporate America had hoped that the Private Securities Litigation Reform Act of 1995 would curb a flood of shareholder class-action lawsuits that were sapping coffers and tying up valuable CEO time with marathon depositions. Those hopes, as it turns out, were hopelessly naïve. The National Economic Research Associates estimates that the number of shareholder
Supercharge Revenue: Better Data Brings Better Sales

Supercharge Revenue: Better Data Brings Better Sales

Revenue on your B-to-B site not as high as you hoped? The problem could be too little product information and a poorly designed interface. It is almost impossible to do business with most B-to-B sites. How often do the sites provide the answers to the simplest questions a business must ask before deciding on a vendor: Exactly what does the product or service do? What are the terms and conditions? What is the price? This latter
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