The Sun Also Rises for Betsy Brenner
The blustery, isolated saltwater port of Bremerton, Wash., is famed the world over for its U.S. Navy shipyards, undersea warfare center and Trident submarine base. But for years the town newspaper was far from shipshape.
By 1996, the inaptly named Sun had so badly torpedoed itself with inner strife and misguided marketing that only 38 percent of adults in its circulation area of sprawling Kitsap County told a survey taker they had read the paper the