The blustery, isolated saltwater port of Bremerton, Wash., is famed the world over for its U.S. Navy shipyards, undersea warfare center and Trident submarine base. But for years the town newspaper was far from shipshape.
By 1996, the inaptly named Sun had so badly torpedoed itself with inner strife and misguided marketing that only 38 percent of adults in its circulation area of sprawling Kitsap County told a survey taker they had read the paper the
Word War II: Dallas, Fort Worth rival dailies battle over suburban Arlington readers
In Arlington, Texas, midway between Dallas and Fort Worth, you don’t just have your choice of newspapers. A year after the launches of two locally oriented editions, things have gotten so competitive, you have your choice of newspaper-sponsored events.
The Fourth of July parade, a banquet for high-achieving high school seniors, and an assortment of sports and volunteer service awards are just a
The WB wants to provide family fare and UPN still lives on the urban edge, but both are chasing after the Fox
Upfronts for young networks are like cheerleading tryouts. Rumination, best foot forward, claws ready in case the blonde on the left drops her pom-pom. Nowhere was that more evident than in the sparring between UPN and The WB. With the 1997-98 season unveiled, the two networks-both born in 1995-have made it through adolescence and
Emmy-winning talk show sets tone for the market’s rich pricing
To the rich go the spoils. “A-list” syndicated series, such as King World’s Wheel of Fortune, Jeopardy! and The Oprah Winfrey Show, own the best time-period real estate, allowing them to dominate each upfront ad sales market. Yet syndicators often look to other market leaders to set pricing in the market. At the recently concluded syndication upfront, it was The Rosie O’Donnell Show that joined the
The balance sheets show, with one exception, that the networks’ parent companies aren’t relying on the upfront
Like Tiger Woods aiming for a field of brilliant green, Westinghouse Electric Corp. is about to make the most important approach shot of its life.
For years the company was among the shyest of the nation’s serious media companies, slowly amassing a portfolio of radio, television and cable properties to go with its gas-powered turbines and refrigerated cars, yet
DirectTV Beams Up New Campaign Blasting Cable Folks
EL SEGUNDO, CALIF.-DirecTV, the nation’s No. 1 satellite service with 3.3 million subscribers, is set to break a broad-based TV, print and promotion-filled brand campaign Feb. 23 that sources say takes its biggest swipe ever at the cable industry. The pitch, via Campbell Ewald, L.A., knocks cable’s poor customer service record and sharp rate increases. The campaign hits so hard, in fact, that CBS recently asked the direct