How to Integrate Social Media With Your Church Marketing Plan
7 Reasons Your Church Needs Social Media Marketing
Successfully building a robust and dedicated church membership is like growing a customer base for almost any other type of industry or brand, and it usually involves a clear, intentional branding strategy. A clear church marketing plan consists of making a deliberate alignment between your online communications and all of your other contacts so that much more people react to your messages and act upon them instead of just ignoring them. This means building your web design and your print communications around what the church is trying to do – grow congregation size, build greater community involvement, build more excellent financial stability and build greater faith and trust. If you have a clear plan in place, it’s easy to get your message out without being overwhelmed by the volume of information you need to manage. And it gives you the chance to get creative about your message and how you can reach out to those who are most likely to be interested in what you have to offer.
Here are some strategies for effectively using church marketing online and offline.
First, you want to create a professional logo that can be used on letterheads, bulletins, websites, and several other venues. Having a logo for your church shows that this is a respected institution. A logo also allows churchgoers to associate their faith with something positive and identifiable. Having a professionally designed church logo will make it easier for people to remember you and associate your church with a specific set of values, traditions, and goals. This will allow your church marketing efforts to be much more efficient.
Second, you need to establish connections within the community. Your professional logo design should help you do this. It should be able to create a sense of community around your church. When people see your logo, they should know who you are and what kind of church you provide.
Third, you need to promote your church’s marketing strategies using various free reports and social media platforms. You can choose to send your newsletter out through email, send out a tweet every day and post some blogs on your church’s website. In addition to these methods, you may wish to include a link to your free report or blog on each church invitation postcard. This will help you build trust among your congregation, and it will help to make your reputation online.
Fourth, use Google Analytics to track your church marketing strategies. Google Analytics will show you which keywords are being used to find you online. You can then use this information to try to identify where you are most vital. This can be particularly helpful if you are a young church. If you want to reach out to a younger group, you may want to focus your efforts on these keywords. You may also want to try other search engine optimization strategies, such as optimizing your website for the particular search terms that are most likely to bring in new members.
Fifth, integrate your church marketing strategies with the latest trends. Many churches have created websites for their services, and you should also consider adding a website to your list of online tools. For example, many churches have included Google maps results in their church marketing efforts. Google has become a great source of information online, so you may want to incorporate their technology into your own website. They offer lots of helpful tools for their customers.
Sixth, you should think about how you can create a consistent brand for your church marketing plan. When you have a logo, you can use it on letterhead stationery. You can also use it on the inside of your website. It can also be used on your blog and on all of the items that potential parishioners will likely purchase from your site. A consistent logo will help people identify your products and services, helping you build a credible image that you can depend on.
Seventh, you should consider creating Facebook applications and using Facebook applications on your church website. Many great churches have applied Facebook applications to enhance their church website’s functionality, such as allowing parishioners to post new messages and photos. This is a highly effective strategy since you can reach everyone who visits your site through Facebook. By following these strategies, you will find that your church marketing plan is more successful.