8 Irresistible Digital Marketing Words For Your Online Audience
Trigger Words That Make Content Engaging
Everyone in marketing and copywriting knows that the right words can be a product’s best-kept secret weapon. Ask any digital marketing agency in Dallas, and they’ll tell you: one word in a headline can be the deciding factor on whether or not a person clicks on your link.
It’s even more vital in digital marketing because you’re competing for space with literally the rest of the marketing world. Everyone’s shouting online, but only a few are being heard.
That’s what digital marketing agencies are for: to make sure that you’ve got the right words that’ll grab your online audience’s attention and make them listen.
With that in mind, here are some select words that are sure to be irresistible to your online audience:
Irresistible Digital Marketing Word #1: You
People aren’t so much interested in your business as they are interested in benefiting them. Instead of focusing so much on your business and your story, why not focus on the potential customer instead? Make them the star of the show!
Talk about their wants, needs, routines, and how your product and service can significantly improve their day-to-day lives. The best way to transform potential customers into customers is to treat them like they already are.
The more you make people feel like you have their best interest in mind, the more they’ll remember and care for your business. The word ‘You’ might be just a short three-letter word, but it creates such an emotional connection.
Irresistible Digital Marketing Word #2: Free
Every good marketer knows the power of this four-letter word. There is nothing people love more than free stuff. Free samples, free trials, get your first three months free. According to MIT professor Dan Ariely, “The word free gives us such an emotional charge that we perceive what is being offered as immensely more valuable than it really is.”
Case in point? You’re sure to turn heads if you can offer potential customers something free of charge. And if your product or service is so good, people will come back for more.
Also try: Complimentary, Just For You, Free of Cost, Buy One Get One Free.
Irresistible Digital Marketing Word #3: Family
It’s hard to imagine a world that’s more inviting to social extroverts than “family.” Just that word alone, and you’re already saying so much about your product or service – it’s fun, it’s universal, and most importantly, it’s best enjoyed with a large group of people.
That’s what you want to get across – that people are getting the best value for something they can share with the people they love. Even young and unmarried people will love the word ‘family’ because half of the time, they’re not even thinking about their actual family.
Take Spotify Premium, a great example of this. Their most popular package is Premium for Family, which can be shared with up to 6 people. You’ll find that a large number of people who use this share it with their friends instead. One low price for up to six people – no wonder why people are so attracted to it!
Also, try: You and Your Friend, Bunch, Company, For the Whole Gang.
Irresistible Digital Marketing Word #4: Event
If people love having something to do over the weekend, then event pages are a great way to capture people’s attention. While events themselves are a great way to prompt interest in your business, the event page itself is bound to capture the activity of its own. Not everyone who sees your event online will plan on going to it, but more often than not, they’re going to click ‘Interested’ and save or share it.
This means not only are they going to remember you and your business, but they’re also going to be sharing it with their friends – who might also click ‘Interested’ and share it with their friends.
Also try: Come and Join Us, Celebration, Occasion.
Irresistible Digital Marketing Word #5: Limited
This word is perfect if you want your audience to take action now now now! Putting a deadline on a certain product, service, or event gives your potential customers incentive to act fast because they know it’s not going to last forever. Nobody wants to get left behind, especially when it’s just too good of a deal.
Encourage your audience to join in before they miss their chance. It’s almost like letting them in on a secret, and they’re sure to appreciate that.
Also, try Exclusive, Last Chance, Act Now, Don’t Get Left Behind, One Day Only.
Irresistible Digital Marketing Word #6: Proven
People want to feel secure in their choices. They’re not just going to take your word for it when you tell them how great and beneficial your product or service is – they want to know it works for real. The word ‘proven’ creates interest in your business because they have to ask themselves, how was it proven?
That’s sure to guarantee you clicks. And if your answer is satisfactory enough, people will want to see for themselves if the proven method works for them. That’s an instant purchase!
Also try: Tried and Tested, Guaranteed Results, Trustworthy, Verified.
Irresistible Digital Marketing Word #7: Instant
When you promise your audience a chance for instant gratification, they’re sure to be gripped by an unshakable desire to click and read more. After all, nearly everyone is impatient now – we all want the quickest results for the best value. Of course, people are going to be interested in your product if it promises results right away!
Instant means fast and fast means easy. Promising an easy life for people can be a powerful selling tool.
Also try: Immediately, Right Away, Easy, Fast, In As Early As
Irresistible Digital Marketing Word #8: Brand New
When something is new, people will always be interested in it, even if only for a short while. After all, people want the latest because the latest should always mean the greatest. Why do you think there are such long lines whenever a new phone is released or a new Marvel movie comes out?
Content on the internet has a very short shelf life, and people get bored by watching or reading the same things repeatedly. If you can promise them something new and different, you’re sure to get their attention.
Also try: Introducing, New & Improved, Advanced, Current.