7 Unconventional Methods To Succeed With Church Marketing
7 Unique Church Marketing Strategies to Boost Attendance Growth
Church marketing is more than placing an announcement in the church bulletin or simply listing it on your church calendar. Both of those are vital, but more needs to be done to create an impact. It’s up to you as the leader to see you’re using marketing tactics to get and maintain your church’s attention.
Many churches use social media to build interest in their events and ministries.
Church Social Media Marketing
Facebook, MySpace, and Twitter have changed how church marketing has to be done to reach out to potential parishioners. Facebook alone has more than 150 million users, so this is a great place to start. Many churches even have designated a specific person or set of people within the church to be the church’s official Facebook face. This person creates church invite postcards, post’s status updates, and interacts with the Facebook community.
MySpace also allows churches to have a page within the site that can be used to communicate with members and other church leaders. While MySpace is geared more towards young adults, churches can use it to promote current events or upcoming events. It’s also an excellent place to run specials or offer incentives for people who want to become church members. A well-planned church marketing campaign can have some very effective results, regardless of what type of church marketing plan is being implemented. Some churches have even turned MySpace into a fundraising tool!
Twitter has become another trendy way to build interest in church marketing. The fastest growing church technology of this generation, Twitter is used by many churches to gain visibility and build relationships with their community and the rest of the world. Twitter allows its members to post short messages, known as “tweets,” that others can read through and respond to in many ways. Twitter is beneficial for reaching out to younger members and gaining their support.
Search Engine Marketing For Churches
Blogging is a tool that many churches use to build a strong presence on the Internet. A blog allows for real time comments and interaction between the pastor and members. It’s also a great way to share valuable information about your church with the public. One of the main goals of a blog is to grow the church’s membership. If you’re not doing anything else but simply posting comments and links on your blog, then you need to implement a church marketing plan that emphasizes this goal.
4. Google Maps
Google recently released a new tool that lets church leaders submit listings for free in addition to their regular websites. This will make it easier for visitors to find a church online and boost the search engine rankings.
- Google has also included a few different map options that allow you to show other areas or just the city or region you are in.
- If you have a Google account and want to take advantage of this tool, you should visit the Google Maps option on your google profile and select “Street View.”
5. Church SEO
Inbound SEO, or internet search engine optimization, is a strategy that involves using keywords in your articles and content so that they show up in a variety of places throughout the web. The goal is to have search engines list your pages when someone searches for the keywords that you have chosen. For example, if you have selected to target students in your church, then you might want to create articles that include phrases like “campus life” or “church activities.”
Many different inbound marketing strategies can be implemented, and none of them are more important than having high search engine rankings.
6. Church Web Design
Having a website for your church is essential, but it doesn’t have to be expensive or extensive. Simple templates and a few helpful features can do the trick. Paying close attention to what your competitors are doing will help you identify opportunities as soon as possible. The bottom line is that there is plenty of work that goes into church marketing – you need to stay ahead of the game and make sure that all of your efforts work together toward a common goal. If you want to make the most out of your online presence, you should find success with every move you make.